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“IMPACT” replaces the “Exceeding Print” strategy, targeted at high-volume mid-tech segments, with a focus on AI, automation, & digital printing.
March 24, 2026
By: Rachel Klemovitch
Assistant Editor
Koenig & Bauer AG presented its new strategic framework, “IMPACT”, designed to drive the transformation from a traditional manufacturer to a complete technology provider. Building on the success of the “Exceeding Print” strategy (2021 – 2025), Koeing & Bauer is realigning its priorities to actively shape the challenges of the volatile global economy and continue making a significant contribution to its customers worldwide. The individual letters of the word “IMPACT...
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